How to Generate 50+ Home Inspection Leads in the Next 30 Days

If you are a home inspector, you already know that you have to wear many hats in your daily life. Whether you are meeting with customers to give estimates, sending out invoices, or trying to find more leads, every day you are faced with a myriad of tasks.

One of the most difficult and important tasks is getting new leads. If you don’t have new leads, you will not be able to secure new contracts, and therefore, you will not have any work to do or invoices to write.

Take the following solutions to heart and expend some time and energy on them, and you will be able to generate 50 or more inspection leads in the next month.

CONTACT REALTORS YOU’VE MET IN THE PAST

Everybody’s lives get so busy, and realtors don’t always have time to reconnect with you, but if you show interest and availability, they may eventually be willing to start referring you to their real estate clients.

If you have done your due diligence in the past, making cold calls, showing up at open houses and speaking with agents at the job sites, then you should have a lot of business cards of realtors by now. Get in touch with them now to get more referrals.

Why It Works
This is a relatively simple technique that works because of connections. Since you have already met these real estate agents, you have a built-in connection that you can capitalize on.

Even if they don’t know you well, they will remember when you showed up at an open house with donuts or did a similar kindness for them. Persistence pays off. You need to put yourself in front of them a lot in order to gain their trust.

How to Do It
In order to take advantage of the connections you have already made, there are several steps to take.

• Email the realtors you have already met in order to check in. Just reminding them that you are out there will be a great way to stay connected.
• You can also ask for their help in sending referrals your way. Especially in busy times of home buying and selling, they may have more clients than their home inspector can handle and your home inspection availability would be welcome.
• Remind them of any special promotions you may have going on in order to up the ante.
• After you email them, you can follow up with a phone call to see if they have any questions. Don’t be surprised if you have to leave a message.
• Finally, send a thank you note for their time and any referrals they may have sent. Thank you notes set you apart from the crowd, and real estate agents will certainly remember that.

REACH OUT TO YOUR PAST CLIENTS

The best advertisement for your business is the excellent work you do. And who knows better about the excellent work you have done in the past than your previous clients? You should have all of the clients’ information in your database, and all you need to do is reach out to them and ask for a referral.

Why It Works
This works because if your past clients are happy with your work, they should be willing to share the good news with others. The more hard work you did during the inspection itself, and the more friendly and professional you were to start with, the better chance that they will do you this favor now.

How to Do It
There is a simple technique to use in order to make the most of contacting past clients and asking for referrals.

• Send your clients a thank you card mentioning that you can use some help to fill gaps in the schedule.
• After the post card is sent, make a follow-up call. You can ask the former customers if they have any friends or family that are moving and need a home inspection. If they know somebody that is in immediate need of your services, this is great timing.

LAUNCH A GOOGLE ADS CAMPAIGN

Google Ads is a great way to get leads for your home inspection business. With Google Ads, you pay to have your own advertisement placed at the top of the page of Google search results when people are looking for home inspectors.

Why It Works
This type of advertising works because it is very targeted and can get your phone ringing in less than 24 hours.

In this type of advertising, you only pay for people who click on your ads. Plus, it is easy on your budget because you can choose a monthly budget that Google will stick to, and you don’t have to worry about hidden charges.

How to Do It
The technique used to run a Google Ads Campaign can be divided into two steps: setup and management.

To set up your basic Google Ads campaign, you need to do the following:

• Create your Google Ads account
• Use keyword tool to find some home inspection keywords
• Setup a new campaign
• Write eye-catching ad copies
• Build relevant landing pages
• Add quality keywords to ad groups

Once the setup step is done, you have to monitor and tweak your campaign on the ongoing basis including A/B testing, adding and removing keywords, adjusting bids, improving quality score, and so on.

MAIL OUT 11TH MONTH HOME WARRANTY POSTCARDS

One creative and proven way to get leads that not many home inspectors utilize is getting a Builder's Warranty Mailing List and sending a home warranty expiration reminder to homeowners who bought a house almost one year ago and whose one year warranty is about to expire. You can do a home inspection for them to catch any problems that their builder has to fix before their home warranty expires.

Why It Works
This is a very targeted and highly responsive audience. With the short time frame, it won’t take too much effort on your part to get more work. Since everyone on the list already has a home warranty, this is a good captive audience of people who can use your services in order to get the most they can get out of their builder one year home warranty.

How to Do It
There are several steps to make this process work.

• Purchase a Builder’s Warranty Mailing List.
• Send a one year warranty expiration reminder postcard.
• Follow up with 2-3 postcards to increase response rate. Often people are too busy to respond to the initial postcard. The follow up postcard is a great way to move them into action.

CONCLUSION

Getting leads as a home inspector is extremely important. The more leads you have, the more likely you are to convert some of these leads to home inspection contracts.